© CTC Publishing

How to Succeed as an Independent Consultant Over 50

Trust yourself. You know a lot more than you think you do. And thousands of individuals and companies are ready to pay you handsomely to share your knowledge with them - by hiring you to consult with them at fees of $1,000 to $2,000 a day or more!

Dear Consultant (or Soon-to-be Consultant):

Are you age 50 or older?

Do you have decades of life and work experience?

Then consider this....

Your long years of experience give you expertise, knowledge, and wisdom that the young - despite their mastery of blogs, iPods, Twitter, texting, and all the modern gadgets, bells, and whistles - do not share.

Everyone in our society - including YOU - has specialized knowledge that others will pay through the nose to get. And at your age, you know more than most.

"You possess a lot more knowledge than you suspect," says prolific author Gary North. "The great mistake of most small business people is to imagine that their knowledge is widely dispersed. On the contrary, hardly anyone knows it."

This specialized knowledge, when packaged as consulting advice, can be of great value to others.

Ironically, because of your age, corporate America doesn't want to hire you for a full-time, 9-to-5 staff position. If you doubt this, send out resumes, and wait for replies. You'll be waiting a long time.

But there's also some good news - mainly, that these same companies will hire you as a consultant to advise them.

As their consultant, you'll command greater respect - and get paid at a rate that is many times greater than the salary you'd get as an employee.

In fact, more than half of the independent consultants in the U.S. are age 45 or older.

Have you been thinking about going into consulting?

Or are you a consultant who wants to take your consulting business to the next level?

Either way, I can help you fulfill your ambitions of earning $50,000 ... $100,000 ... even $200,000 or more as a successful independent consultant in your own field.

My name is Bob Bly. I'm a couple of years past my 50th birthday and I have made millions of dollars in my little one-person consulting business - and become a multi-millionaire in the process.

Now I want to show you how to do the same -- if you will let me.....

50+: the ideal age for getting
started as a consultant!

According to research from Harvard Business School, management consulting generates about $100 billion in annual revenues worldwide - and more than $50 billion from the U.S. alone.

The U.S. Department of Labor says that approximately 8.5 million Americans identify themselves as independent consultants, contractors, or freelancers.

Self-employed consultants charge anywhere from $100 to $350 an hour. Larger consulting firms charge $200 to $400 per hour.

Unlike my corporate job, where I had to do whatever my boss asked me to do - and handle a thousand niggling little administrative tasks - in my consulting practice, I get to work only on projects that interest me.

And as a consultant, I'm the "idea man." I come up with the creative solutions, but other people - the client's staff - has to handle the implementation ... and that's the part that always bored me to tears.

Best of all, today the opportunities for consultants are greater than ever. We live in an era of specialized knowledge - which only specialists have the time to keep up with in each field.

Thomas Edison once said, "We don't know one-millionth of one percent about anything." Your clients only have time to learn their business. When they need specialized skills and knowledge outside their field, they turn to consultants, like you.

Discover what it takes to start and run
your six-figure consulting business after 50

In our e-book, How to be a Successful Consultant After 50, I tell you step-by-step, how to start and run a successful consulting business that you can do at home while earning $100,000 a year or more.

In it, you'll discover:

  • 3 reasons why the best time to become an independent consultant is after you turn 50. Page 4.
  • 23 steps to starting and running your own six-figure consulting business from your home. Page 9.
  • The 5 types of consulting services you can offer. Which is right for you? Page 30.
  • 21-point self-assessment measures your entrepreneurial spirit to show whether you should go solo. Page 21.
  • The 7 most in-demand consulting specialties and what you will be doing in each. Page 25.
  • How to pick your consulting niche. Page 27. Plus: consulting for business clients vs. individuals. Page 28.
  • What makes consulting an ideal profession for the over-50 crowd? Answer on page 32.
  • How to determine the target market for your consulting services. Page 33.
  • How to write and design a brochure for your new consulting business - and why, even in the Internet age, you still need one. Page 37.
  • What to charge for consulting: setting you project fees, day rate, and hourly rate. Page 46.
  • Avoid these 7 pricing mistakes when setting your consulting fees. Page 49. Plus: when to raise your fees. Page 52.
  • 10 steps to setting up your home office. Page 54. And see page 61 to pick the right computer system and software.
  • Save time with an efficient and well-organized system for handling client files. Page 65.
  • Outsourcing: get the help you need without hiring staff. Page 67.
  • Choosing your business name: what works best for solo consulting practices. Page 69.
  • 5 steps to setting up your new business as a legal entity. Hint: incorporation is only one of them. Page 76.
  • 8 factors to consider when choosing a business structure for your consulting practice. Page 77.
  • Pros and cons of sole proprietorships - the simplest business structure. Page 78.
  • How to register your company name in your state. Page 82. Plus: registering with your state revenue agency. Page 91.
  • How to obtain a federal tax ID number and why you need one. Page 89.
  • 5 steps to creating your 60-second "elevator pitch." Page 105.
  • Choosing and registering a domain name for your new consulting business. Page 109.
  • The 8 major features your consulting practice's web site must have - and why your site should be rich in content. Page 110.
  • Why you should publish and distribute a free online newsletter on your consulting topic - and 17 types of articles you can put into it. Page 112.
  • What works better in e-newsletter and e-mail marketing for consultants - text or HTML? Page 115.
  • 7 strategies for adding new clients to your roster and building your six-figure consulting practice.
  • How to build a profitable online subscriber list and the 11 ways to segment it. Page 121.
  • Why you need to offer potential clients a free special report - and how to write one they will actually want to read. Page 125.
  • How to put together a free "Information Kit" on your consulting topic and use it to qualify prospects. Page 131.
  • How to write a sales letter that generates qualified inquiries from potential consulting clients. Page 134.
  • The 5-point "MAD FU" formula for qualifying prospects and identifying potential consulting projects to bid on. Page 139.
  • Exactly what to say on the phone when calling a prospect to follow up on an inquiry he has made about your consulting services. Page 145.
  • How to interpret the prospect's response to your follow-up efforts and respond in a way that may convert a "no" into a "maybe" - and a "maybe" into a "yes." Page 147.
  • How to write a consulting proposal that wins you the business. Page 151.
  • Getting the client to sign your contract or agreement and award you the consulting assignment: what you need to know. Page 154.
  • How to complete and submit the consulting work to ensure client satisfaction. Page 160.
  • 5 proven strategies for working with clients who are much younger than you are. Page 164.
  • 16 steps you can take to turn a first-time client into a raving fan and repeat customer. Page 168.
  • How to make sure your clients give you great testimonials you can use on your web site and other marketing. Page 175.
  • 7 ways to ensure that your clients give you repeat business and referrals. Page 178.
  • Marketing yourself: 4 steps for turning your consulting reports into articles and articles series. Page 183.
  • 7 tips for writing query letters that get editors to publish your articles in their magazines and newsletters. Page 187. Plus: ideal word length for articles. Page 190.

Readers say it best!

Here's what people are saying about earlier editions of How to be a Successful Consultant After 50....

"Required for both newcomers considering consulting and consultants interested in maximizing their income job satisfaction."
--Roger C. Parker, best-selling author

"It certainly delivers what it promises. I was struck not only by the number of new ideas gained, but by lessons learned that in my case need not have been learned the hard way had I had this program."
--Terry C. Smith, seminar leader/consultant

"If you want to add consulting to your quiver of profit arrows or upgrade your fees and services if you are already in the field, get this now. Tremendously valuable."
--Dotti Walters, publisher, Sharing Ideas

"Full of excellent examples and information. I don't think you will be disappointed. Excellent for someone starting out and someone who needs what Bly calls a 'jump start.'"
--G. Abjun

"It really does take you step by step through all the different business development considerations inherent in a consulting business and offers some excellent advice for getting started. Four stars."
--Name withheld by request

Order now and save $20

When I give advice to my consulting clients, I charge $4,000 a day -- $500 an hour.

But it won't cost you $4,000 ... $500 ... or even $100 to get my advice on how to start and run a successful home-based consulting business.

The list price of How to be a Successful Consultant After 50 - weighing in at a big 198 content-packed pages -- is $49, and that's what we will be selling it for later this year.

But order today and is How to be a Successful Consultant After 50 yours for only $29 ... a $20 savings off the regular rate ... less than I charge for just 5 minutes of my time!

Guaranteed to boost your consulting income -- or your money back!

It doesn't matter what type of consulting services you are selling - professional, creative, trade, or technical ... or what your profession is.

Whether you are a human resources consultant ... safety expert ... digital prepress technician ... software engineer ... copywriter ... trainer ... attorney ... management consultant ... Web site designer ... photographer ... life coach ... professional speaker ... programmer ... IT consultant ... wedding planner ... architect ... interior decorator ... consulting geologist ... engineer ... metallurgist ... gemologist ... or whatever.

I am so confident that How to be a Successful Consultant After 50 can help you start and run a successful consulting business earning $100,000 a year or more that I stand behind it with my unconditional money-back guarantee of satisfaction:

If you are not 100% satisfied with How to be a Successful Consultant After 50 for any reason ... or for no reason at all ... just let me know within 90 days for a full and prompt refund. And you may keep the e-book free with my compliments.

That way, you risk nothing.

So what are you waiting for?

To examine How to be a Successful Consultant After 50 for 90 days risk-free, just click below now:

Sincerely,

Bob Bly

P.S. Order! today and get a FREE 55-page Bonus Report, Get a Jump on the Competition (list price: $29).

In it, you'll find:

  • What David Oreck can teach Mickey D's about selling more hamburgers - page 16.
  • 3 easy ways to make your e-mail marketing messages make more money - page 45.
  • The most common online marketing mistake and how to avoid it - page 3.
  • What words in copy sell best - page 19.
  • To improve marketing results, get personal - page 6.
  • How to create a more moving experience for your customers in your marketing - page 22.
  • The most important New Year's Resolution an entrepreneur can make - page 29.
  • How to get great sales leads by giving talks - page 35.
  • Selling to customers who are in a hurry - page 32.
  • Succeed in business by thinking small - page 25.
  • Increasing marketing results with the "next in line" principle - page 48.
  • How to avoid total Internet marketing disaster - page 39.
  • A little-known invoicing secret that can preserve customer goodwill - page 42.
  • The most important piece of equipment any marketers can own - page 51.
  • The world's worst pricing strategy for service firms and how to avoid it - page 10.
  • 5 ways to command premium prices for your products and services - page 13.
  • And more....

To order How to be a Successful Consultant After 50 ... and get your FREE Bonus Report ... click below now:

Meet Bob Bly

bly on information marketing McGraw-Hill calls Bob Bly "America's top copywriter," and he was AWAI's 2007 Copywriter of the Year. With more than a quarter century of experience as a copywriter and marketing consultant, Bob Bly has written copy for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, IBM, Intuit, and AlliedSignal.

Bob is the author of more than 75 books including The Complete Idiot's Guide to Direct Marketing (Alpha) and The Copywriter's Handbook (Henry Holt). His articles have appeared in such publications as Amtrak Express, Cosmopolitan, DM News, New Jersey Monthly, and Writer's Digest. He writes regular columns for Target Marketing, The Writer, and Early to Rise.


What they say
about Bob Bly

"One of the best copywriters in the business."
--Michael Meanwell, author, The Wealthy Writer

"Bob Bly is one of the most successful copywriters in the world. I've used his services and purchased a lot of his materials -- and always profited from both."
--Bob Serling, President, Idea Quotient

"Considered one of the best copywriters in the country."
--David E. Wright, President, International Speakers Network

"There's no better copywriter than Robert W. Bly, the man I call the 'King of Copy.' He can teach you more about the art and science of marketing than anyone I know."
--Richard Dean Starr

"20 years ago, when Bob Bly starting teaching copywriting, the field was deeply shrouded in mystery. Now, thanks to Bob, learning copywriting, though still a tricky proposition, is much easier."
--Ken McCarthy

"For over 25 years, Bob Bly has set the gold standard in results-oriented business-to-business writing."
--Roger C. Parker, author, Looking Good in Print

"Perhaps the most famous copywriter of all."
--Apryl Duncan

"When it comes to educating his fellow copywriters and marketers, Bob Bly is the master."
--Dianna Huff

"Bly Rules!"
--Murray Raphel, Raphel Marketing

"Mr. Copy."
--Markus Allen, Publisher

"There is no greater authority on business-to-business direct response copywriting then Bob Bly. What impresses me most about Bob Bly is his knack for making things clear and simple."
--Scott Miller

"Bob Bly is among the most accomplished self-employed copywriters in recent years."
--Steve Slaunwhite

"Bob Bly is probably the best business-to-business, high tech, industrial, direct marketing copywriter in the country."
--John Clausen

"Perhaps the most famous copywriter of them all."
--The Writer

"[A] freelance writing dynamo...."
--Writer's Digest

"One of the great copywriters in the direct marketing industry...."
--Ruth Stevens, author, The DMA Lead Generation Handbook

"...[a] copywriting giant..."
--Freelance Writer's Report

"Bob Bly is a human machine who has been outputting high-grade direct marketing copy for decades. I've read a few of his numerous books and have learned much from this pro."
--Larry Chase, Web Digest For Marketers

"Renowned direct marketing practitioner and prolific author Bob Bly [is] nationally recognized for his control-beating copy. [He] knows how to write for results."
--Kansas City Direct Marketing Association

"Bob Bly is in the upper echelon of direct mail and email copywriters and he's an all-around direct marketing guru. In addition to hundreds of successful campaigns for technology clients, Bly has authored or co-authored more then 50 books."
--Bruce Hadley, softwareceo.com

"Bly is probably one of the world's most famous and experienced copywriters. He is also a noted authority on the creation of online copy and online trends."
--The Compulsive Reader

"Bob Bly is a world-class copywriter."
--Paul Hartunian

"I've known Bob for a long time. His stuff is terrific."
--Johne Forde, Copywriter's Roundtable

"Bob Bly [is] a prolific advertising genius."
--Joe Vitale, "Mr. Fire"

"I went to Amazon.com and got a copy of Secrets of a Freelance Writer. Wow! ... I loved it! Packed with info. The book had a 'readability' about it that took away all my fears, put me at ease, and made me feel that I wasn't treading on foreign soil. I kept saying to myself, 'I can do that, I can do that!'"
--Ronald J. Rich

"Your books served as a complete reference when I started my own freelance writing business a year and a half ago. By following the advice you laid out, I quickly reached goals that I had set for year three of my business within the first year. My philosophy is, if you've written it or recommended it, I want to read it."
--Carla Jahnson

"I own a copy of The Copywriter's Handbook, which is priceless. Thank you for making this information available to those of us on a shoestring."
--Mary Klaebul, Memphis, TN

"I own Secrets of a Freelance Writer: How to Make $85,000 a Year and The Copywriter's Handbook. Both are great. You did a great job of getting to the nitty gritty. I admire and respect what you have done."
--Derek A. Chilcoat

"FYI, you started me off with your tape series on freelance copywriting, and I'm an avid reader of yours."
--Scott T. Smith, Bozeman, MT

"Having read two of your books, Secrets of a Freelance Writer and The Copywriter's Handbook, I am now taking the leap. If not for the strong encouragement of your books, I might not have jumped. Thanks again for the road map that your books offered."
--Eddie Adelman

"I am a great fan and avid reader of your books. When I first started out in this copywriting business nearly ten years ago, your Secrets of a Freelance Writer was my bible (it's so dog-eared, some of the pages are coming apart). You continue to be a great source of inspiration and education."
--John M. Mora, Plainfield, IL

"Thank you for all the books you've written over the years -- I have enjoyed many of them, and profited from what I've learned. I've been reading Become a Recognized Authority in Your Field this past month -- it's helping me really do the things I've always wanted to do."
--Michael Knowles

"I read Write More, Sell More a few years ago and loved it."
--Steve Slaunwhite

"The first time I read your book Secrets of a Freelance Writer I laughed at the fact of picturing myself as a business writer. The second time I read it, I made over $1,000 in a week. I'm laughing for a much better reason now."
--Grady Smith

"I loved your book The Copywriter's Handbook. It has sincerely helped me in my business and is worth every penny I spent on it!"
--Brian Maquire, Portland, OR

"Had I not discovered your Secrets of a Freelance Writer and The Copywriter's Handbook, I would still be a frustrated, unfulfilled hack. Thank you for saving me from that! I appreciate you sharing your knowledge with the rest of us and allowing us to take a piece of the pie. I already love this new career that I never would have discovered without your guidance. Thanks."
--Elizabeth Hanes

"I wanted to thank you for The Copywriter's Handbook and Secrets of a Freelance Writer. Both books are informative and inspirational."
--Ken Harrison

"I have read your books Selling Your Services and The Six Figure Consultant and I really appreciate the wealth of knowledge you have shared in both of these publications."
--Leah Beth Mills, Farmingville, NY

"Thanks a million for my life!!!"
--Alan Zoldan

"Your books The Copywriter's Handbook and Secrets of A Freelance Writer helped me start work as a freelancer. I can't tell you how many times those books saved my skin and got me confidently through unfamiliar materials. I am very grateful for your expertise and generosity."
--Lorraine Thompson

"Well, Bob did it again, just as I had hoped. He delivered a superb lecture this morning. Some arrived late, but no one left, no one lost interest, and most stayed afterward to pester him with questions. It was a rousing success."
--Barbara Armentrout, DMAW